A good example of what a broad niche is are big box stores like Target. They have food, clothing and electronics… something for everyone.

The great thing about focusing on a popular niche (like vapor) is because it’s very specific and people pay premium prices for their favorite flavor.

Some people are passionate about providing the best product to the general public.

People who have researched your “brand” will make the decision to try your product once.

Merchants know that if you buy something from them, chances are you will buy from them again.

Especially if you’re satisfied with the quality of the product and level of service.

By establishing trust and value up front, it shows they care more about you than the sale.

Don’t smoke or quit like I did? You can make your hobby into a niche.

All you need is an idea, even your work experience or personal background.

Is there something you do everyday that you’re passionate about?

Is that something you KNOW people would be interested in?

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